Circular response

‘Circular response’ consists of photographs shot in shopping districts. Shopping districts typically illustrate the power of images in consumer societies. Images infuence our needs and attract attention to shops and products. Some have argued that these characteristics are part of a circular process in which image and consumer respond to each other: people produce images and images ‘produce’ people. Hence my photographic investigation into this process is as much about the lure of images as it is about ourselves. It goes without saying that the photographs in this project focus on images rather than on products for sale. As a consequence, the photographs are the result of a strategy of re-contextualizing images. More specifically, brands have been left out while other elements have been brought in, notably by using reflections. Another part of this strategy aims at highlighting alienation, mood and time. In this sense this project is also a social commentary on the world we live in.